GEO Grader
SMA Marketing's free Generative Engine Optimization Grader reveals how ChatGPT, Perplexity, Gemini, and Google AI Overview characterize your brand based on their training data. Get a detailed brand-perception analysis across five dimensions with written interpretation of your results.
Enter Details of the Brand You Want to Analyze
This page is governed by SMA Marketing's terms of use. These recommendations are generated by an AI tool and have not been reviewed by a human being; results are not guaranteed and not a substitute for professional advice.
Measure how answer engines represent your brand
Answer engines like ChatGPT, Perplexity, and Gemini have fundamentally changed how buyers research brands. When a prospect asks an answer engine “what's the best CRM software” or “is [your brand] trustworthy,” they receive a synthesized response — often without clicking through to a single website. This is the zero-click funnel: answer engines act as the first and sometimes only touchpoint between your brand and a potential customer.
Measuring brand visibility in AI is now a prerequisite for any effective marketing strategy. Traditional SEO metrics like traffic and click-through rates don't reflect how answer engines represent your brand in generated responses. SMA Marketing's GEO Grader is a brand-visibility measurement tool built specifically for this environment.
Don't let answer engines define your brand narrative without your input. Use SMA's free GEO Grader to understand how answer engines represent your business today.
“What's the best AI SEO agency for B2B SaaS companies?”
Illustrative example. Your report includes per-platform scoring across all five dimensions.
GEO Analytics in your brand report
GEO Grader evaluates your brand across five dimensions, each contributing to your overall score out of 100.
Brand Sentiment
up to 40 pointsOur highest-weighted dimension assesses the overall tone AI engines use when describing your brand. Scoring covers general tone, contextual sentiment across topics, and source-based credibility.
Presence Quality
up to 20 pointsMeasures mention depth, source quality, and data richness — how substantively answer engines discuss your brand beyond surface mentions.
Brand Recognition
up to 20 pointsMeasures how widely AI engines recognize your brand across training data. High recognition means engines can speak about your brand with depth and specificity.
Share of Voice
up to 10 pointsAssesses your brand's competitive presence in AI-generated responses relative to your category. Scoring includes your share of category voice plus a rank bonus.
Market Competition
up to 10 pointsClassifies how AI engines position your brand competitively — Leader, Challenger, or Niche Player — and whether you're cast as Innovator, Disruptor, or Traditionalist.
How to measure brand visibility in AI engines
GEO Grader evaluates how your brand appears across the AI systems shaping customer perception — including ChatGPT, Perplexity, and Gemini. Follow these steps to get started.
Enter your brand information
Tell us your company, industry, location, and primary service so we can frame queries the way real customers ask AI assistants.
Cross-platform AI analysis
We send your brand to ChatGPT, Gemini, Perplexity, and Google AI Overview, then characterize how each model describes you.
Composite score calculation
Results are scored across all five visibility dimensions with deterministic schema validation and retry logic for a defensible score out of 100.
Full brand assessment report
Receive a composite score, dimension breakdown, and a written interpretation of what your scores mean — with specific next steps.
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Frequently asked questions
Learn about GEO, AI search visibility, and how to improve your brand's answer-engine retrievability.